SEO The Basics
SEO stands for Search Engine Optimization, which is the process of optimizing a website to improve its position on the Search Engine Results Pages (SERPs) and increase organic traffic. Search engine optimization is a concentrated effort of technical planning, content optimization and marketing strategies that make a site popular and attractive to searchers and search […]
The Impact Of COVID On eCommerce
Across the globe COVID-19 has changed the way businesses operate, and it’s not surprising eCommerce and online shopping has seen a significant increase from previous years. Small and medium businesses are needing to invest, more now than ever in their digital presence, to acquire new customers, and find smart ways to evolve their business so […]
Charitable Donation
The Heart Of Gold Charity Ball on July 6th 2019 is promised to be a glittering, black-tie event, with live music and a charity auction. The Lowde Music Trust is a charity aimed at improving the health and wellbeing of young people through music and perfoming arts, as well as providing grants and funding for […]
Welcome To A New Customer – Healthy Minds Presenter
SumFactors are delighted to welcome another new customer Hannah Russell, and her mental fitness & happy minds website Do Mind. Hannah needed a fresh looking brochure style website, clean, bright and uplifting, which would reflect the podcasts she was producing. Coming to us with the design she wanted, it was a pleasure building the website […]
Welcome To A New Customer – TV Aerial & Satellite Installers
Welcome to another new Customer – Aerials 4U It was great working with Aerials 4U on their new website. We tested a variety of design ideas to find the perfect one for them, in the end changing their logo and branding as well. Before After Adwords was being used by Aerials 4U, but the campaigns […]
Welcome To A New Customer – A London Genealogist
SumFactors are pleased to welcome Military & Family Research by Ann Swabey. Another referral, this time for a genealogist, perfectly based close to the National Archives in Kew. Ann has been a professional researcher for over 12 years and came to us wanting an updated website, with a strong military feel. With new leads generated […]
Success Builds Success, 4 Times Over!
Matthew Ford, Managing Director of RBHM Ltd came to SumFactors by way of a referral. It was time for his Central Heating and Boiler Servicing business to grow, but he would need some help with his digital marketing strategy. Matthew made the decision to contact us, and took the first step on what has become […]
10 Visitor Must-Haves Which Are Always In Season
What converts a visitor? This is an article about digital marketing…honestly, but in the immortal words of Max Bygraves… ‘I wanna tell you a story’ Last Saturday I went clothes shopping with my daughter (..who I was out with is not important. Actually I’ll take that immediately back, she’s a teenager so any time she gives me […]
Is your website generating leads through Inbound Marketing?
The proven methodology of acquiring and closing on new customers Inbound marketing has been the most effective marketing method for doing business online. Instead of the outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating great content that pulls people toward your company and product, where they naturally […]