Google Ads can be a powerful way to generate enquiries, but only when it’s set up and managed properly.
It’s easy to spend money on clicks that don’t lead to anything. The difference usually comes down to how the campaigns are structured, how they’re managed, and how well everything ties back to your website.
We manage Google Ads for businesses that want clear, consistent results rather than guesswork.
We manage Google Ads accounts with a focus on performance.
That means understanding your business, what you offer, and what a good enquiry looks like for you. From there, we build and manage campaigns that are designed to attract the right people, not just generate traffic.
We work across new accounts and existing ones, whether you’re starting from scratch or looking to improve what’s already in place.
We can support with:
Everything is tailored to your business and what you’re trying to achieve.
Getting the setup right from the start makes a big difference.
We build campaigns with clear structure, relevant keywords, and targeted ad groups. This helps ensure your ads are shown to the right people and reduces wasted spend.
We also make sure tracking is set up properly so you can see what’s working and what isn’t.
Google Ads is not something you set up once and leave.
We monitor performance, adjust targeting, refine keywords, test ad copy, and make ongoing improvements. Small changes over time can have a noticeable impact on results.
The focus is always on improving efficiency and increasing the number of relevant enquiries.
Targeting the right keywords is one of the most important parts of any campaign.
We research what your potential customers are searching for and focus on terms that are more likely to lead to enquiries. At the same time, we filter out irrelevant searches to reduce wasted spend.
The wording of your ads affects how people respond.
We write ad copy that reflects your business clearly and matches what people are searching for. This helps improve click-through rates and ensures the traffic coming through is more relevant.
Ads are only part of the picture.
If the page someone lands on is unclear or difficult to use, they are unlikely to get in touch. We review landing pages and make recommendations to improve conversion rates so your campaigns perform better overall.
We keep things straightforward and focused on what will actually make a difference.
If you’re starting from scratch, we begin by understanding your business, your services, and what a good enquiry looks like for you. From there, we carry out keyword research to see how people are searching, and build a campaign structure that targets the most relevant terms.
We set up ad groups, write the ads, and make sure tracking is in place so everything can be measured properly from the start. Once the campaigns go live, we monitor performance closely and start refining things based on real data.
If you already have campaigns running, the first step is a review of the existing account.
We look at how it’s currently structured, what’s working, and where budget may be being wasted. This usually includes reviewing keywords, search terms, targeting, ad copy, and conversion data.
From there, we make improvements where needed. In some cases, that’s refining what’s already there. In others, it may involve restructuring parts of the account to improve performance.
Ongoing, we continue to optimise by adjusting targeting, testing new ideas, and focusing spend on what’s delivering the best results.
The aim is always the same, whether the account is new or existing — attract the right traffic, reduce wasted spend, and increase the number of enquiries over time.
Google Ads is a paid advertising platform that allows your business to appear in search results when people search for relevant services.
This depends on your industry, competition, and goals. We can advise on a budget based on what you’re trying to achieve.
Google Ads can generate traffic quickly, often within days. Performance improves over time as campaigns are optimised.
Yes. We often work with existing accounts, reviewing and improving performance rather than starting again.
Google Ads is paid and delivers immediate visibility, while SEO focuses on long-term organic rankings. Both can work well together.
Yes. We provide clear updates so you can see how your campaigns are performing and what changes are being made.
No platform can guarantee results, but well-managed campaigns can significantly improve your chances of generating consistent enquiries.
Yes. Your website plays a big role in converting visitors into enquiries, so it’s important that it’s clear and easy to use.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
left us a star review
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
