Google Ads can be a powerful way to generate enquiries, but only when it’s set up and managed properly.
It’s easy to spend money on clicks that don’t lead to anything. The difference usually comes down to how the campaigns are structured, how they’re managed, and how well everything ties back to your website.
We manage Google Ads for businesses that want clear, consistent results rather than guesswork.
Most businesses that try Google Ads and give up share the same story: the money goes out, the clicks come in, and the phone never rings. That is rarely because Google Ads does not work. It is almost always because the campaigns were built to generate clicks rather than enquiries.
We run Google Ads for businesses that want the phone to ring. That means building campaigns around the searches that actually lead to work, not the ones that merely look relevant. It means setting up conversion tracking properly so every pound is accounted for, using negative keywords to stop wasted spend, and making sure the website turns the clicks you pay for into enquiries rather than letting them bounce.
If you have tried Google Ads before and written it off, or you are paying for campaigns that feel like they are burning money, we would like to take a proper look at your account. Here is what good management looks like:
Step 1: Review. We start with a free, honest look at your account, or at your market if you are new to Google Ads. If advertising is not right for your business, we will say so.
Step 2: Structure. We build the campaigns around the searches most likely to produce enquiries, with tracking set up before a single pound is spent.
Step 3: Launch and refine. We launch, then review performance properly: keyword performance, spend, cost per enquiry, and where the waste is hiding.
Step 4: Review and repeat. Monthly reporting in plain English, with honest advice on what to keep, what to change, and what to stop.
It depends on your market and on what an enquiry is worth to you. We would rather talk about that than give you a number that means nothing. We have seen businesses get strong results from modest budgets because the campaigns were structured properly. Start with what you can afford and grow what works.
No, and you should be wary of anyone who promises otherwise. No platform can guarantee results, because search behaviour changes. What good management does is stack the odds in your favour: the right searches, the right ads, proper tracking, and honest reviews. That is how campaigns improve month after month.
Yes, and we often do. Many businesses come to us with accounts that have been running for months and quietly wasting money. We start with a free review of your current account, find where the spend is leaking, and fix the structure before adding anything new.
Google Ads puts you at the top of search results for the searches you choose, and you pay for each click. SEO earns those positions over time through content and authority, and the traffic keeps coming once it ranks. Most of our clients use both: ads for enquiries now, SEO for enquiries later.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
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We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
