Social media can be a useful way to build awareness and stay visible, but it needs to be managed properly to have any real impact.
Posting occasionally without a plan rarely leads to results. The content, consistency, and overall approach all play a role in how effective it is.
We manage social media accounts and run advertising campaigns for businesses that want a more structured and consistent presence.
We support businesses with both organic social media and paid social advertising.
That means helping you stay active, creating content that reflects your business, and running campaigns that reach the right audience.
Some businesses want ongoing support managing their accounts, while others are more focused on advertising. We can work around what suits you.
We can support with:
Everything is tailored to your business and what you want to achieve.
Managing social media takes time and consistency.
We help keep your accounts active with regular posts that are relevant to your business and audience. This includes planning content, creating posts, and making sure everything stays aligned with your brand.
The aim is to build a presence that feels consistent and professional, rather than posting for the sake of it.
Content is what people actually see, so it needs to be clear and relevant.
We create content that reflects your business, whether that’s simple updates, helpful tips, or posts designed to build trust over time. The focus is always on keeping things natural and easy to engage with.
Social media advertising allows you to reach people who may not be actively searching for your services.
We set up and manage campaigns across platforms like Facebook and Instagram, targeting the right audience based on location, interests, and behaviour.
This can be useful for generating awareness, promoting services, or supporting other marketing activity.
Social media ads and Google Ads work differently.
Google Ads targets people who are already searching for something specific, while social media advertising puts your business in front of people who may not know about you yet.
Both have their place, and the right approach depends on your business and goals.
We start by understanding your business, your audience, and what you want to get from social media.
From there, we put together a simple plan covering content and, where relevant, advertising. We keep things flexible and adjust based on what works.
Over time, we refine the approach, focusing on consistency and improving results rather than overcomplicating things.
Social media is often one of the first places people look when checking out a business.
A consistent and professional presence helps build trust and keeps your business visible. While it may not always lead to immediate enquiries, it supports your overall marketing and brand.
They can, but social media is often more about building awareness and trust. Paid advertising is usually more direct for generating leads.
Management focuses on your day-to-day content and presence, while advertising involves paid campaigns to reach a wider audience.
Budgets vary depending on your goals and audience. We can advise based on what you’re looking to achieve.
Yes. We can use your existing content or create new content as needed.
Not every business relies on it, but for many, it’s a useful way to stay visible and support other marketing channels.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
left us a star review
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
