Email marketing is one of the most direct ways to stay in touch with your audience.
Whether it’s regular newsletters, updates, or targeted campaigns, email gives you a way to reach people who already know your business. When done properly, it can help build relationships, generate enquiries, and keep your business front of mind.
We support businesses with email marketing that feels natural, clear, and relevant.
We help businesses plan, write, and send email campaigns that people actually read.
That includes everything from one-off campaigns through to ongoing newsletters. The focus is always on keeping things simple, relevant, and aligned with your business.
Some businesses want regular communication with their audience, while others use email for more occasional updates. We can work around what suits you.
We can support with:
Everything is tailored to your business and how you want to use email.
Email campaigns can be used for a range of purposes.
This might include promoting a service, sharing updates, or following up with potential customers. We create emails that are clear, easy to read, and focused on a single message.
The aim is to make it as easy as possible for someone to understand the email and take the next step.
Regular newsletters help keep your business visible.
They give you a way to stay in touch with existing contacts, share useful information, and build trust over time. Consistency is more important than frequency, so we focus on creating content that is worth sending.
The wording of your emails makes a big difference.
We write email content that feels natural and reflects your business, rather than sounding overly promotional. Clear subject lines, simple structure, and relevant content all help improve engagement.
How your email looks affects how it’s read.
We create simple, clean email layouts that are easy to follow on both desktop and mobile. The aim is to support the message, not distract from it.
Sending the right message to the right people is key.
We can help organise your contact lists and segment your audience so emails are more relevant. This can improve open rates and overall engagement.
We start by understanding your business, your audience, and what you want to achieve with email marketing.
From there, we plan the content and structure of your emails, keeping things focused and easy to follow. Once approved, we build and send the campaigns, and monitor performance to see what’s working.
Over time, we refine the approach based on engagement and results.
Email gives you direct access to your audience.
Unlike social media, where visibility can vary, email allows you to communicate directly with people who have already shown interest in your business. When used properly, it can be a consistent and reliable way to stay in touch and generate enquiries.
This depends on your business, but consistency is more important than frequency. Many businesses send weekly or monthly updates.
Clear messaging, a strong subject line, and a simple structure all play a role. Keeping the email focused usually leads to better results.
It can, particularly when combined with other marketing activity. It’s also very effective for staying in touch with existing contacts.
No. Even smaller lists can be effective if the audience is relevant and engaged.
Yes. We can review and improve what you already have rather than starting from scratch.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
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I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
