The Impact Of COVID On eCommerce

Across the globe COVID-19 has changed the way businesses operate, and it’s not surprising eCommerce and online shopping has seen a significant increase from previous years.

Small and medium businesses are needing to invest, more now than ever in their digital presence, to acquire new customers, and find smart ways to evolve their business so that click & collect, take out, or non-contact deliveries become the new way of working.

Once we are passed this period of lockdown, the convenience associated with online shopping is likely to continue. Companies are focussing on eCommerce, loyalty programs, subscriptions, newsletter signups, to keep customers engaged and continue to shop with them.

Now is definitely the time to be looking at your website, and really see it as your shop front.

  • Does it give off the right feel?
  • Does it reflect you and your products in the way that you want?
  • Is the navigation user friendly?
  • Is the checkout process quick and simple?
  • Does it look just as good on a mobile phone?
  • When someone has placed an order is there a confirmation email, and another to say once dispatched?
  • Are your delivery costs competitive?
  • Do you have your returns policy clearly defined?
  • Do you have live chat enabled for those quick questions customers will have?
  • Do you have a way of tracking who visits your store?
  • Do you have a way of collecting interested visitors contact details?
  • Are you actively collecting Google Reviews?

If you feel it’s time for an update on your website, please get in touch, we are here to help and can help steer you through the world of eCommerce and digital marketing.

RBHM Limited
RBHM Limited

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I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.

I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel

Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens

Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.

We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire

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We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!

Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business

I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.

It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.

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I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them