Which social media should your business focus on?
There are so many social media platforms out there, that it can be difficult to decide which one to focus on. Should your business be using Facebook, Twitter, or Instagram? Or all of them? In this blog post, we will take a look at each platform and discuss the benefits of using them for small businesses.
The Art of Creating Effective Landing Pages
Websites and landing pages are a crucial element of any successful online marketing campaign. They act as a gateway for potential customers to enter your sales funnel, converting visitors into leads or customers. An effective landing page can make a significant difference in the success of your marketing efforts. In this article, we will explore […]
The Future of Digital Marketing: Trends to Take Note Of
In today’s rapidly evolving digital landscape, the role of digital marketing has become increasingly vital for businesses of all sizes. Digital marketing encompasses various strategies and tactics aimed at reaching and engaging target audiences through online channels. As technology continues to advance, new trends emerge, shaping the future of digital marketing and presenting exciting opportunities […]
Email Marketing: The Key to Effective Audience Engagement and Conversion
It’s easy to overlook the power of email marketing. However, email marketing remains one of the most effective and reliable channels for engaging with your audience and driving conversions. In this article, we will explore the importance of email marketing and how it can help small and medium enterprises (SMEs) grow their businesses. The Importance […]
Unlocking Digital Marketing Success with Analytics and Reporting
In the ever-evolving landscape of digital marketing, understanding and leveraging analytics and reporting is crucial for unlocking success. Let’s explore the role of analytics in digital marketing strategy development, with a focus on how our team at SumFactors utilises analytics to develop effective strategies for our clients. Understanding Digital Marketing Analytics Digital marketing analytics refers […]
SumFactors SEO Strategy: Unlocking Website’s Full Potential with SEO
Having a strong online presence is crucial for businesses to thrive. And when it comes to online visibility, search engine optimization (SEO) plays a vital role. SEO is the process of optimising a website to rank higher on search engine results pages (SERPs) and attract organic traffic. It involves various techniques and strategies that aim […]
Sumfactors’ Top Tips For Web Design When Developing Your Website
Here at Sumfactors we pride ourselves in the sites we make for our clients. We don’t want to call ourselves experts but our results speak for themselves. That’s not to say that developing a website can be a daunting task, it is especially when you’re not that experienced with how to do it. Whether you’re […]
Email marketing in 2022: How to make it work for your business
In the age of social media and instant messaging, it’s easy to think that email is a relic from what the internet once was. However, that couldn’t be further from the truth—email is very much alive and well, and it’s still an incredibly effective marketing tool. In fact, email has a number of advantages over […]
Why Is Email Marketing Still Effective?
With the rise of social media and other digital marketing channels, email marketing has remained relevant and continues to provide significant benefits to businesses of all sizes. It is one of the most effective ways to reach out to your target audience and promote your brand. Email marketing involves sending promotional messages or newsletters to […]
The Top 5 Benefits of Google Ads For Your Business
Are you looking for a way to increase your online visibility and attract more customers to your business? Investing in Google Ads can be the solution you need. Previously known as Google AdWords, it is a powerful advertising platform that can help businesses of all sizes reach their target audience, increase their online visibility, and […]