We used a lot of their original great content to move it into the fresh design. As well as adding some interactive elements on the home page and to bring testimonials front and centre so that all of their new customers could see the great feedback they get from all of their existing customers.
As well as the visible changes, we brought about the changes to content and to the meta data to ensure that the content accurately reflects what the pages are to be found for. This has already resulted in a rise in some of their key search terms and the traffic they are receiving on the site.
We also created and brought in house their Google Adwords campaigns which will save them a lot of money going forwards due to reduced management costs and optimised adverts.
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