Dangerous Goods Online Training (DG Online) is a specialised e-learning provider delivering certified courses on the safe handling, transport and management of dangerous goods. Their online platform serves professionals across logistics, warehousing and transportation sectors who require up-to-date training that is compliant with international regulations.
DG Online needed to strengthen their digital presence and increase course enrolments. Their goals were to:
Launch a clearer, more professional website
Improve visibility in organic search results
Generate consistent, high-quality leads through paid advertising
Reduce reliance on one single traffic source
The challenge was to build a platform that inspires trust while driving measurable growth.
Website Design & Development
We redesigned and rebuilt the website to:
Present courses clearly and professionally
Simplify navigation and improve user journeys
Guide visitors from landing pages through to enrolment
Ensure the platform works seamlessly across devices
The focus was clarity, compliance credibility and conversion.
Search Engine Optimisation (SEO)
To build long-term organic visibility, we implemented:
Keyword research targeting high-intent industry searches
On-page optimisation across course pages
Improved site structure and internal linking
Metadata and content refinement to improve rankings
This created a sustainable foundation for consistent organic traffic.
Google Ads Management
To accelerate growth and capture immediate demand, we also:
Built and managed targeted Google Ads campaigns
Structured campaigns around high-intent keywords
Developed optimised ad copy aligned with course messaging
Refined landing pages to improve conversion rates
This ensured DG Online could capture learners actively searching for certification and compliance training.
The combined strategy delivered:
A professional, conversion-focused learning platform
Increased organic visibility for core training keywords
Consistent, high-quality traffic through paid search
A balanced acquisition model combining long-term SEO with performance marketing
DG Online now benefits from a stronger, more scalable digital presence that supports ongoing course enrolments.
Every project we take on is bespoke. We work closely with our clients to understand what they need, then design and deliver a solution that fits their goals.
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Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
