Global First Media produces professional editorials, magazines, company brochures, journal articles and company profiles. They work primarily with customers within EMEA and South Africa.
Global First Media needed a modern website that could cope with their vast array of publications, brochures and articles. They were using a third party site to host their brochures, however by bringing it onto their own website it would mean the customer was not taken elsewhere to view content, and also the visitor was not exposed to the ads which were on the third-party site.
Global First Media were operating across 4 different websites and domains, which was confusing, and not easy for the visitor to navigate. We brought it all onto one website, with microsites which was a much more concise and efficient way to manage things.
We put all their magazines and brochures onto our own servers which negated the need for the third-party providers, and we have the latest upload as a feature at the top of the page.
We designed the company new logo, and also covered all backend issues for transferring the domain.
A CRM system was used to manage mass emailing, which will send in batches, and with clever tracking this easily allows you to run AB testing.
We look forward to working further with Global First Media and we wish them every success.
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