Your Google Business Profile is often the first thing a customer sees before they ever visit your website. When someone searches for your service on Google Maps, your profile is what decides whether they call you or the business next door.
We make sure your profile is complete, accurate and actively looked after, so you show up as the obvious choice for local customers.
Most small businesses have a Google Business Profile. Few have one that actually works. The profile gets set up once and then left alone: opening hours go stale, reviews go unanswered, photos get older, and enquiries that should arrive through Google Maps quietly go to a competitor instead.
Here’s what managing local search for UK businesses has taught us: a profile that’s actively looked after is a completely different asset from one that’s simply been claimed. Google favours complete, accurate, active profiles, and customers notice the difference too. They read the reviews, check the photos, and look at the details before they pick up the phone.
We see the same gaps again and again:
This isn’t just about the profile itself. How your business appears across local search, from Google Maps to the knowledge panel to the results around it, all feeds into whether customers choose you. We make sure every part of that story is consistent, current and trustworthy.
We look after your profile the way you run your business: properly, consistently and with the details right. You get found, you get trusted, and you get the calls that were going elsewhere.
We keep things straightforward. No jargon, no long contracts, just four steps.
Step 1: Free audit. We review your profile, your competitors and how you currently look in local search, then show you what’s working and what’s missing.
Step 2: Optimise and verify. We clean up your business details, choose the right categories, refresh the photos and make sure the profile is complete and accurate.
Step 3: Ongoing management. We reply to reviews, publish posts, answer questions and keep every detail up to date, month after month.
Step 4: Report and refine. You get a clear monthly summary of what we’ve done and how your local presence is improving, so you always know what you’re paying for.
Setting up a profile is free, and most businesses do exactly that and then stop. The work that moves things is the ongoing part: replying to reviews, posting updates, answering questions and keeping details accurate. That’s the part owners rarely have time for. We do it properly every month, so your profile keeps working while you run the business.
No, and you should be wary of anyone who says they can. Nobody can guarantee a top ranking, and Google’s rules are clear that such promises aren’t allowed. We make sure nothing on your profile holds you back, so you’re in the strongest position to show up for the searches that matter. That’s the honest answer.
A set list of tasks, every month: reply to new reviews, publish Google Posts, answer customer questions, check your business details are still accurate, and keep an eye on how competitors present themselves. You get a plain-English report each month. Nothing vague, nothing hidden, and you can cancel any time.
No, and in our experience most existing profiles are under-used rather than broken. The details are outdated, reviews are unanswered, or the photos are years old. We’ll audit what you have, fix what’s holding it back and build from there. If you’re not sure what state your profile is in, the free audit will tell you.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
Ten checks that decide how visible your business is in local search – see your score and what to fix first, free.
left us a star review
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
