Google Adwords Management

Our Approach To Paid Search

What We Do

Google AdWords proves itself time and time again as one of the most effective ways of encouraging new visitors to your site. However, in order to really take advantage of this complex platform, you need skill, experience and an abundance of time and effort.

At SumFactors we have a number of Google PPC AdWords Professionals who are committed to fully optimising your account, taking care to follow best practice to get you the results you need. Our PPC specialists know the field inside out and their expertise will help you increase conversions and improve your return on investment whilst also reducing your marketing spend.

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What's Included In Our Service

  • Full access to reports that show the success of your campaigns.
  • Analysis of keywords that will convert for your business.
  • Weekly Negative Keyword Research – To ensure that money is only being spent on the keywords that matter to your business.
  • Optimisation of landing pages to encourage conversions.
  • Building custom audiences to increase conversion rates.

Our Process

  • As such a sophisticated advertising platform with hundreds of different available features, it is important for us to make sure we’re achieving the best return on your investment. To give you the greatest results, our approach is split into two phases. First, we will set up and structure your account. To do this effectively, we carry out extensive research into potential keywords as well as competitor analysis.
  • Then we focus on monthly management, adjusting bids and split testing regularly to ensure high performing ad copy, whilst working towards improving your keyword quality score and cost per click. We will also monitor your search query reports to allow us to expand your campaign and filter out irrelevant traffic. Your Google AdWords Qualified account manager will be available to talk you through each stage of the campaign.
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Speak To Us For A Free Adwords Accounts Review

If you’re getting the most out of your campaign, we’ll tell you, if not, we’ll provide you will a clear strategy and a competitive rate for the work needed.

Why Choose SumFactors?

  • We're the digital marketing experts you need to beat your competitors.
  • We’re passionate about our customers and we want you to recommend our services to other businesses.
  • We know what makes website visitors into customers and conversions.
  • We have all the skills you need to move your business forward in the digital age.
  • We’ll always give you the best possible advice on where to spend money to maximise spend for your business.
  • We offer free support with our hosting packages because we care about your site as much as you do.
  • If you're successful, we’re successful, there’s no two ways about it!
  • We’re always only a phone call away and happy to talk about your needs.

Kind Words From Our Clients

Ann Swabey
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
RBHM Limited
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
Kevin Danzey
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!

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