Knowing who your competitors are is one thing. Knowing exactly what they’re doing online, and where you can beat them, is another.
We take real UK search data and turn it into a clear, actionable picture of where you stand, what your competitors are doing well, and the opportunities you’re missing.
Most business owners have a gut feeling about who their competitors are. But what Google sees, and what potential customers see when they search, is often a different picture entirely.
Perhaps your website hasn’t been updated in a while and you’re not sure where you stand. Perhaps you’re relying on word of mouth while competitors are picking up leads online. Perhaps you’ve just never had a clear, data-backed view of how you stack up.
Our Competitor Analysis changes that. Using real-time UK search data, we map out exactly:
This isn’t templated advice or industry averages. It’s a 14-section analysis built from live search data, your trade, your town, your actual competitors. No guesswork, no generic SEO theory, no hard sell.
Step 1: We define your search landscape. We identify your 30 most valuable search terms and map the local competition: who’s visible, who’s climbing, who’s spending on ads.
Step 2: We gather the data. Real rankings from Google, real competitor websites, real content comparison. Every data point is UK-specific and location-scoped to your town.
Step 3: We build your report. 14 sections covering rankings, competitor profiles, keyword gaps, technical audit, citations, and an action plan: all in plain English your team can read.
Step 4: You get the full picture. A downloadable report plus a walkthrough summary. Know exactly where you stand and what to do next: no follow-up purchase required.
No. Every report is built from live UK search data specific to your trade and your location. We’re ranking your actual website against your actual competitors for the searches your customers make. The action plan at the end is prioritised specifically for you : it’s not a copy-paste checklist.
Most reports are delivered within 48 hours. The heavy lifting : pulling live rankings, capturing competitor websites, running the comparison : is largely automated. The analysis and recommendations are where we invest the time to make sure everything is accurate and actionable.
If Google Search Console access is provided and the data doesn’t match what you see, we’ll re-run the report at no charge. We stand behind the accuracy of our analysis because we use real-time data, not estimates.
No obligation whatsoever. The report is a standalone product : £99+VAT, no contract, no commitment. If you like what you see and want us to implement the recommendations, we can talk about ongoing SEO. If not, you’ve still got a clear action plan you can take to anyone.
We help businesses make smarter decisions online, with clear advice and practical digital solutions that support long-term growth.
Ten checks that decide how visible your business is in local search – see your score and what to fix first, free.
left us a star review
I am so impressed with the service I have received working with the Sumfactors team. Nothing is ever too much trouble, they are incredibly creative and knowledgeable. They are experts in their field but go out of their way to understand our business and our goals and work with us to achieve these. Their prices are extremely competitive. I would recommend Sumfactors to any company or sole trader any time. From the team at Inspire Me Travel
I would recommend SumFactors to anyone who is looking for more than just a website designer. Paul met with me and straight away understood my business and where I wanted to take it. His knowledge and experience has been invaluable, creating the website and digital strategy which has been part of RBHM's success. Paul is friendly and really easy to work with, always happy to help.
A great experience working with Paul and the team. Very supportive and informative. Great value for money and their ability to help us grow the business is a real asset. Will certainly be using again!
Sum Factors not only delivered us a great website, they also provided advice and support to bring in traffic and orders. At every point, they have been highly professional and responsive, and nothing is too much trouble. Really enjoyed working with Paul and his team and would highly recommend Sum Factors.
What would we (and our website) do without them - timely accurate absolute pleasure to work with - it feels like we have personal coaches for our business at hand whenever we need technical, design or even psychological support in how to tackle a business problem. They are a blessing to our business - couldn't be in safer hands on all accounts!
Paul and his team are very professional, they have given good advice, and built a great site that generates ongoing business
Sumfactor (aka wonderful Paul) always has my best interest at heart, it's so rare to come across an agency who not only knows what they're doing but you can 100% trust. Paul will openly Challenge on my decisions even if it means him making less money at times as long as it's in my best interest he'll say what he has to say and I'm so great full for that. Couldn't recommend them more
Cannot fault anything that the guys at SumFactors carry out. From initial concept, right the way through to publishing and aftercare, they really do take care of everything - making running a small business much easier. Paul & Karen have changed the way I view my website and how it should perform, giving me a personalised service that is simply not available elsewhere at this price point! Thank you for all of your help, Sam S.Thomas Kitchens
SumFactors are a pleasure to work with and genuine experts in their field. They are helpful, affordable and insightful and I would wholeheartedly recommend them to anyone who is interested in their services - you will not regret it.
It been great working with Sumfactors. I know very little about the tech side of things especially when it comes to Google ads and Website updates. But both Karen and Paul have been amazing. Taking me through everything step by step. The best thing about them is you feel they genuinely care about growing your business. It's as if it is their business too and that makes them an absolute pleasure to work with.
I'm so pleased with my new website, set up relatively recently by Sum Factors. It has attracted a number of new clients very quickly and my website looks very professional and attractive. Paul and Karen are so helpful, friendly and professional and I would highly recommend them
We have worked with SumFactors for many years and would highly recommend their knowledge, expertise and personal/efficient service, but above all their proven ability to go the extra mile time after time! A fabulous team who are passionate, dedicated and an absolute pleasure to work with. Kim Barnes - Evans FREC MD THE Agency (Recruitment) Ltd West Yorkshire
We were introduced to Sum Factors over a year ago when we opened our business and needed a website and they were - and still are fantastic! The website is very professional but - most importantly - the ongoing support is priceless! nothing is too much, things get done very quickly and Paul and Karen are the nicest team you can work with!
I have recently started working with SumFactors on Fletcher Of London and they have been great. Really lovely people to work with, they are quick to respond, and always there to offer support and advice. They have shown me how to manage my own products and shop so now I feel confident to do more things for myself. I would highly recommend SumFactors.
