The multi screen user and what it means to advertisers.

We read a really interesting article by Google that goes a long way to confirm some trends that we’ve been seeing in Google Adwords accounts. The article discusses user behaviours and that 90% of content consumption happens in front of two screens and that many conversions these days happen with the journey for researching a purchase […]

Bounce Rates & Content

Everyone is always talking bounce rates, but what does it mean to you? Bounce rate is the biggest indicator any business can have that their content is not on target and not what the consumer wanted or expected when they landed on that page. It’s normally a sure fire signal that you need to reconsider […]